Section outline

      1. Visuals are processed up to a thousand times faster in the brain than complex text.
      2. Research shows that colored and eye-catching visuals increase people's willingness to read content by 80%.
      3. 40% of people respond better to visual information than plain text.
      4. We are incredible at remembering pictures. Hear a piece of information, and three days later you will remember 10% of it. Add a picture and you will remember 65%. Pictures beat text as well, in part because reading is slower for us. Our brain sees words as lots of tiny pictures, and we have to identify certain features in the letters to be able to read them. That takes time. So, this is why vision is such a big deal to us.
      5. “Analysis and synthesis are a pair of fundamental cognitive processes at the inference layer of the brain. The former is an inference process that deductively decomposes an object or a system into its constituting attributes and components. The latter is an inference process that inductively composes individual attributes of components into a complex whole.”
        Yingxu WangJune 2015, WSEAS Transactions on Information Science and Applications 12:177-185.